Date: 06/1/2016
ROME: Dolce & Gabbana, designers best known for womenswear inspired by the sultry sensualism of southern Italy, are attacking the booming middle Eastern market for high fashion with a collection of abayas and hijabs.
The Abaya line, which conforms with the modesty requirements of most versions of Islam, was launched this week in D&G's boutiques throughout the Middle East, as well as in Milan, Munich, Paris and London, popular destinations for well-heeled shopping tourists from the region.
The mini collection, billed as capturing the “allure of the Middle East”, has generated a stir of interest on social media with designers Stefano Gabbana and Domenico Dolce generally winning praise for demonstrating that dressing modestly does not have to mean dressing drab.
A spokeswoman for the designers said there was no particular agenda other than catering for their customers' requirements.
“It is not the first capsule collection Dolce & Gabbana has designed and dedicated to a specific market, “she told AFP.
“In the past, they have created collections for the China market, as well as Brazil, Japan and Mexico. So it's a collection without any ideological or polemic attitude.
“The company describes the pieces as “a reverie amidst the desert dunes and skies of the Middle East: an enchanting visual story about the grace and beauty of the marvellous women of Arabia. “Ankle-length dresses come in both subtle, sandy shades and dark, almost black, hues.
Some are embellished with the bright motifs that featured in D&G's main spring/summer 2016 collection: daisies, lemons, white dots and red roses.
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